Hey beautiful —

Have you ever chased a goal so hard, you didn’t stop to ask if it still felt right?

This week, Dana’s pulling back the curtain on a pivot that looked like failure from the outside but felt like freedom on the inside. We’re talking about the courage to stop sprinting in the wrong direction — and start walking toward what’s actually rich.

Plus, inside this issue you’ll find the rituals, frameworks, and checklists to make your next bold move with confidence (not chaos).

Ready to pivot without panic? Let’s go.

—The Project Rich Bitch Team

Let's talk about the lie we've all been sold: Success means relentless forward motion, even if you're sprinting in the wrong damn direction.

Here's my confession—and it's messy.

I was this close to diving headfirst into a new industry. Growth potential? Check. Sustainability? Check. Perfect next step for an ambitious woman who refuses to play small? Triple check.

But then reality walked right up and delivered a hard, cold slap.

The business was a paper-perfect opportunity, but it had a hidden cost: my life.

The business would demand more time than my corporate job. More late nights. More weekends sacrificed. More "sorry, I can't make it" texts to the people I actually wanted to spend time with, or even worse, not being able to engage at all.

And here's the thing: I’m terrified of HARD work yet I'm not afraid of SMART work. Never have been, never will be. The difference? Using strategy to get great results efficiently.

That business - It looked like financial growth on a spreadsheet, but it felt like spiritual suffocation in my gut.

So, I walked away.

The hardest part wasn't pulling the plug. It was admitting that what the world calls "success" was starting to feel like a cage which isn’t my idea of progress.

That pivot — the conscious choice to prioritize my definition of wealth — was the richest decision I’ve made all year

This is the real-life vulnerability that builds actual financial confidence. Not the highlight reel, but the raw moment you choose your own sanity over someone else's definition of a win.

PRB is about wealth all around!

~ Dana

Let’s get real — anxiety is expensive.

Every panic spiral, overthinking loop, or fear-based delay costs you time and money.

Resilience = your ability to adapt when stress hits. Financial stress included.

And here's why this matters: your emotional state directly influences your strategic decisions. You can't pivot successfully if your mind is stuck in panic mode.

So let's train that beautiful brain of yours.

1. Goal Mastery Visualization – Build conviction.

This isn't woo-woo manifestation (though we love a good vision board). This is mental rehearsal—the same technique Olympic athletes use.

Visualize the process of your success. Not just the end result, but the small, sequential steps. See yourself updating your resume. Nailing the interview. Negotiating your rate. Signing the contract.

This builds self-efficacy and commitment. Your brain starts believing, "I can actually do this."

2. De-Risking Visualization – Rehearse resilience.

Pivoting is scary because our brains love to catastrophize. "What if I can't find a job for six months?" "What if this fails spectacularly?"

Here's the antidote: deliberately imagine the worst-case scenario. Then visualize yourself handling it. Finding solutions. Staying calm. Adjusting your budget. Reaching out to your network. Ultimately landing on your feet.

This is how you train your nervous system to stop treating uncertainty like a tiger attack.

3. Process Affirmation – Practice calm confidence daily.

Daily practice, Rich Bitch. Spend 5 minutes visualizing yourself executing positive financial behaviors: transferring money to savings, funding your investment account, reviewing your budget without shame.

This rewires your relationship with money from anxiety to empowerment.

You can’t pivot from fear — only from power. These rituals make sure you stay in it.

Ready to train your brain for financial calm? Explore these visualization techniques →

https://theguideapp.com/wellness-wednesday/wellness-wednesday-visualization-techniques-for-mental-resilience/

Pivoting isn’t a leap of faith — it’s a strategy of alignment.

If you’re thinking about your next move, this checklist will show you whether you’re ready to jump or still need to build your runway.

✅ Determine Your Financial Runway

This is THE metric that dictates how long you can sustain your lifestyle without external income. It's your safety net, your peace of mind, and your permission slip to make bold moves without desperation clouding your judgment.

How to calculate it:

Minimum recommended: 6 months. Ideal? 12 months for a major career pivot.

✅ Strategic Risk Mitigation (Not Fear-Based Decisions)

There's a difference between smart planning and self-sabotage. Pivot planning addresses the fear of scarcity head-on and prepares you for the long game.

Ask yourself:

Frame your financial decisions as empowered choices, not desperate measures.

→ See how 8 powerhouse women turned fear into focus:  

https://heragenda.com/p/8-powerful-women-on-navigating-successful-career-pivots/

💼 4+ million high-performers start their day with this — here's why.

The women building wealth aren't guessing what's happening in business and culture. They're informed, strategic, and always two steps ahead. This is their secret weapon.

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Forget handbags — the ultimate luxury is mobility. 🌍

Imagine signing deals from a Paris café, leading a team call from a Lisbon coworking loft, or brainstorming your next offer in Bali.

Freedom looks good on you — but it only works with structure.

As technology shrinks the world, cultural competency becomes a competitive edge. Learning to engage with people across cultures, time zones, and business norms positions you as a leader in an increasingly global marketplace.

Plus, exposure to different lifestyles and work cultures sparks creativity and innovation. Your next big idea might come from a conversation in a Tokyo coffee shop.

The digital nomad lifestyle only works if you maintain operational rigor:

True wealth supports freedom and sustainability. Not recklessness.

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Meet the women who stopped chasing someone else's version of success and started building their own Rich Bitch empire.

Think you're Built Different? If you've walked away from "should," built something on your terms, or had a moment that changed everything — hit reply. Your Rich Bitch story could be the permission slip someone else needs. 💅