Hey Rich Bitch, 💫

How many brilliant ideas are still sitting in your drafts because they don’t feel perfect yet?  The plan, the post, the pitch — all waiting for the “right” moment that never actually arrives.

Here’s the truth: you’re not blocked by fear or lack of resources. You’re blocked by the waiting.  That waiting has disguised itself as preparation, when really, it’s a polished form of self-doubt.

Don’t wait to be ready. The women who win aren’t perfect, they’re in motion.  Every small, imperfect action compounds like interest on your courage. The first move may feel messy, but it’s the one that changes everything.

Because wealth isn’t built in perfection. It’s built in motion, in messy drafts, in the brave “send” that signals your next level.

So this week is your fresh-start moment — your permission to move one thing from waiting to winning.

Your breakthrough isn’t hiding in the future; it’s sitting right in front of you, waiting for you to act.

Let’s go. 🚀

—The Project Rich Bitch Team

P.S. By the end of this email, we're asking you to confess something. Don't skip it. That reply? That's where the magic happens.

The Paralysis of Perfection

To the Woman Redefining Her Richness,

This coming weekend, Dana and I get to do one of my favorite things: pour into our circle.

We're meeting up with four fabulous women—all brilliant, all driven, all in different phases of their wealth journey. We'll laugh, we'll indulge, and most importantly, we will hold each other accountable.

I'm bringing one honest truth to the table—a truth I need you to own, too.

For three years, we tried to launch some version of Project Rich Bitch. Multiple stops. Multiple starts. My biggest fear wasn't landing in poverty; it was failing in public. Like many of you, I had a high-paying, successful corporate job (massive win, by the way). But that safe paycheck, combined with the belief that a prestigious title was the only way to succeed, kept me in a self-imposed prison. Complacency dressed up as perfectionism.

Here's what I learned: Perfectionism is a strategic liability. It ensures obsolescence.

The greatest regret isn't failing the project. It's the failure to act.

It was at The Newsletter Conference in NYC last year where a fellow attendee hearing our journey gave us the best advice ever - “just hit send”.

I realized that my anxiety wasn't an inhibitor—it was an activation signal. And once I understood that, everything shifted.

Now, we have a community of women owning their stories and designing the lives you deserve. This week, let's transform your 'waiting room' anxiety into intentional action across every pillar of your wealth.

Because you? You're ready.

—Ebb

You are a woman of abundance. Your capacity to build enduring financial success? It's predicated on one thing: the psychological discipline of deferred satisfaction.

Patience pays compound interest. Every day you resist instant gratification, you grow the muscle that builds long-term wealth.

The Core Challenge: Resisting the immediate reward for a greater, future-valued reward. That's delayed gratification (DG). The problem? Hyperbolic discounting—we place a disproportionately high value on what we can have right now.

Here's the science: Your ability to exercise DG activates your prefrontal cortex—the brain region responsible for self-control, complex reasoning, and long-term planning. Translation? A strong future orientation = better savings rates, smarter debt management, and wealth that compounds.

One analyst said it best: "Impatience has become the new poverty."

That hits different, doesn't it?

When execution stalls, the culprit is usually a paralyzing fear of failure. But here's the reframe: That anxiety can function as an activation signal. It prompts you to work harder, smarter, better.

The real regret? The failure to act.

The antidote? Minimal Viable Product (MVP) methodology. The MVP isn't a finished product—it's a process. It's the smallest quantum of effort necessary to acquire validated learning through iteration and experimentation. It forces you to move. It kills the procrastination born from chasing perfection.

The Mental Shift:

Stop asking: "Is this as good as it can be?"

Start asking: "Is this as good as I can make it today?"

Time to stop researching and start revolutionizing. Pick ONE action that scares you just enough to know it's the right move:

□ Launch that idea you've been perfecting (it's already good enough)
□ Send that email you've been drafting
□ Have that conversation you've been rehearsing
□ Post that content you've been sitting on
□ Pitch that project you've been workshopping
□ Start that side hustle that's been whispering your name
□ Make that investment you've been researching

Reality Check: Your breakthrough is literally one decision away. But breakthroughs require you to break through the comfort zone that's been keeping you small.

Which bold move are you claiming this week? Let's watch you level up in real time. 💪

Your network isn't just social capital. It's a strategic financial asset that deserves the same rigorous auditing as your investment portfolio.

Time to calculate your circle's metaphorical Net Asset Value (NAV).

NAV = (Assets) − (Liabilities)

Assets: People who provide guidance, accountability, and professional momentum. Strategic connections that advance your career and long-term goals.

Liabilities: Relationships that consume excessive time or emotional energy without reciprocal value.

Networking without accountability is just socializing.

Identify your 3 to 5 highest NAV contacts—your "personal board." Schedule short, dedicated, time-bound engagements (think: 30-minute power call) with each over the next five weeks. One specific goal per conversation. This converts advice into executed outcomes.

Reality Check: Stop thinking networking is "using people." Strategic relationship building is about creating mutual value and lifting each other up. That's not using—that's winning together.

AI won’t take your job, but a person using AI might. That’s why 1,000,000+ professionals read The Rundown AI – the free newsletter that keeps you updated on the latest AI news and teaches you how to use it in just 5 minutes a day.

Sign up to start learning.

Because wealth should feel as good as it looks.

Stop treating aspirational travel as a reward. It's a high ROI investment in your most valuable asset: your cognitive capital.

Your intentional downtime isn't a cost. It's a critical maintenance expense for long-term endurance.

Cognitive Agility: Travel breaks the routines that limit your input and thought patterns. It fundamentally increases cognitive flexibility.

Experiential Wealth: Intentional travel yields experiential wealth—the kind that provides longer-lasting fulfillment and self-confidence than material possessions ever will. Travel isn't just about representation; it's about participation and education.

Ethical Indulgence: The highest form of luxury is when your spending aligns with your values. Seek out travel and experiences that give back. Move beyond tourism. Support the communities you visit.

You don't chase luxury—you define it.

To set the scene for the strategic planning ahead, invest in your environment. Elevating your daily space is an act of self-worth that feeds your ambition.

Set the Mood: Create an intentional environment for reflection with a soothing scent.

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