
Black woman with red suitcase looking at phone
Hello Trailblazer,
Let's cut through the noise with an unapologetic truth: The hustle culture you've been sold is a scam.
We see you—chasing "time freedom" while optimizing every damn minute of your high-powered life, only to find yourself sprinting toward burnout. If you've ever felt the pressure to be "on" 24/7, measuring your worth solely by your output, you're not alone. The data doesn't lie: over 80% of the workforce is flirting with burnout thanks to our modern addiction to hyper-productivity.
This isn't just about feeling tired. Burnout is costing businesses billions—and more importantly, it's costing you your mental energy, your focus, and your quality of life. The antidote isn't another scheduling app or a stricter to-do list. It's a total re-architecture of how you think about your time.
This week, we're deconstructing the toxic productivity trap and replacing it with something better: The Time-Wealth Manifesto. We're turning your time from a scarcity into your most valuable, self-renewing asset.
The Project Rich Bitch Team
📋 What's Inside This Week:
Time isn't your problem—how you've been taught to think about it is. This week, we're rewriting the rules on productivity, rest, and what it actually means to be wealthy with your time. Here's what we're covering:
🌟💫 Ebbs & Flows
The Truth About Productivity No Planner Will Tell You

I’ve learned the hard way that you can’t manage time; you can only manage your priorities and your energy.
For years, I was that woman who bought every planner (shout out Panda Planners!), color-coded every task, and still felt like I was running a race I could never win. The irony is that excessively rigid time management actually leads to mental exhaustion and anxiety. I was so focused on trying to cram more into my day that I completely depleted the one resource that matters most: my cognitive bandwidth.
I'm a morning person—you can often find me at 5 AM on the patio reading, researching, or writing. That is my “genius timing” because it’s when my brain works the best. After 3 PM? Fog city. The real game-changer was not forcing myself to be productive all day, but learning to time my high-brain activities to match my natural energy cycles.
This is more than a preference; it’s a strategic act of self-management. The key isn't finding one magic time, but being consistent once you find your peak moments, building that habit and muscle. We are high-achievers. We deserve a strategy that respects our energy, not just our clock.
The best HR advice comes from those in the trenches. That’s what this is: real-world HR insights delivered in a newsletter from Hebba Youssef, a Chief People Officer who’s been there. Practical, real strategies with a dash of humor. Because HR shouldn’t be thankless—and you shouldn’t be alone in it.
💰 Abundance Academy: The Delegation Blueprint
Gaining control over your time is the ultimate luxury for an ambitious professional. It's the ultimate wealth move, and it's achieved through the strategic application of delegation.
For us, the biggest hurdle to delegation is psychological: the fear of relinquishing control. We’re good at what we do, so it’s easy to believe "it’s faster if I just do it myself." This is a lie. This thought process is costing you time and money.
The Fix: Strategic Identification
Successful delegation hinges on objectively analyzing a task's true value. You have to stop treating all tasks equally and start applying the Eisenhower Matrix (Urgent-Important Matrix). You can learn more about this at The Eisenhower-matrix.
The target for delegation is unequivocally Quadrant III.
Quadrant III: Urgent but Not Important. These are the daily friction points—routine emails, administrative duties, non-essential meetings. They demand immediate attention but don't advance your long-term, high-leverage goals.

visual image of a task prioritization matrix with quadrants to organize urgent and important task
Need to Stop Managing the Drag Layer?
If you are tired of spending your genius time on scheduling, inbox triage, and follow-ups, it's time to outsource the drag layer.
Stop being the bottleneck
Every leader hits the same wall: too many priorities, not enough bandwidth. Wing clears that wall with a full-time virtual assistant who runs the drag layer so you lead, not chase.
Offload scheduling, inbox, follow-ups, vendor wrangles
Keep your stack, your process, your control
Scale scope as you scale revenue
This isn’t gig work. It’s dedicated support that shows up every day and allows founders to delegate without losing control.
If you struggle to let go, remember the best practice: start small. Delegate minor, non-critical tasks first. This builds confidence in your team and yourself before you hand off more vital aspects of your business.
💅 Money Moves: The Power of Set-and-Forget Wealth
If delegation is the strategy for maximizing time, automation is the strategy for minimizing cognitive load.
There is a lot of noise trying to tell you how to get rich , but all of the resources we’ve reviewed boil down to one non-negotiable principle: consistency. And the single best way to achieve consistency in your financial life is through automation.
Many have done the basics, like automating bill payments or saving , but the next-level money move is applying this same discipline to investing.
This is where robo-advisors become your most powerful wealth ally. These platforms use algorithms to manage, rebalance, and optimize your investment portfolio based on your goals and risk tolerance, requiring little to no human interaction.
Why this matters: Automation eliminates the anxiety associated with financial disorder, reduces human error, prevents late fees , and most importantly, frees your brain from the constant stream of low-value, repetitive financial decision-making.
Platforms like Betterment are widely lauded as an excellent "set-it-and-forget-it" tool, ideal for long-term and retirement savings.
The takeaway? Don't measure the value of automation in just investment returns. Measure it in the
preservation of your mental energy. That freed-up cognitive bandwidth is the strategic prerequisite for high-level focus and decision clarity in your high-earning career.
✨ Luxe Life: The ROI of Rest
The pursuit of sustainable high performance requires a radical shift: redefining rest and self-care not as a luxury or a reward, but as a strategic, non-negotiable investment.
We are trained to see rest as a cost to be minimized, but when you look at it as an investment, the math changes completely.
Genuine self-care encompasses a commitment to boundary-setting, psychological work, and the courage to decline low-priority requests.
The Shocking ROI: Experts suggest that a single hour of dedicated restorative self-care can generate three hours of enhanced productivity and focus later.
This stunning return on investment transforms rest into a high-leverage, multiplying activity that must be prioritized alongside your core business strategy.
Your Non-Negotiable Hour
This isn't about running an extravagant errand (unless that truly restores you). It’s about simple, high-return activities that rebuild your emotional reserves:
Movement: Just 30 minutes of daily walking can boost your mood, reduce anxiety, and improve sleep quality.
Restoration & Nature: Practice yoga, take a warm bath, or simply spend time outdoors observing natural elements for profound rejuvenation.
Creative Hobbies: Engage in low-stress, creative activities (gardening, painting, puzzles) that stimulate your mind without placing demands for external output.
This week, give yourself the permission slip to invest in the $3-for-$1 ROI.
A note from Ebony…
When I truly need to shut my high-achieving brain down, I turn to a few trusted resources. I am a huge user of Mood products for that non-negotiable hour of true restoration. Pairing that with a luxury soy candle from Max Candle Co is my version of high-ROI self-care. It transforms the space and reminds me that my rest is an investment, not a cost.
Buying Cannabis Online Is Now Legal, And Incredibly Convenient
Thanks to changing laws buying THC online is now 100% federally legal.
And when it comes to quality, reliability and ultimate convenience, Mood is leading the way…
Because, instead of memorizing confusing strain names – you simply choose how you want to feel: Creative, Social, Focused, Relaxed, Happy, Aroused, and more.
🔥 The Final Ask
Listen, the Fear of Asking is literally the only thing standing between you and the rich life you deserve. And we're not here for it.
Your abundance journey starts with one conversation. One ask. One moment of choosing yourself over comfort.
We want to support you better. Take 30 seconds to tell us what you need most right now. →
What is the ONE area currently causing the most friction or holding you back from truly living your Rich Life?
- Financial: Gaining a clear strategy for wealth building (e.g., investing, optimizing income, career advancement).
- Mental: Mastering your mindset and overcoming self-doubt (e.g., imposter syndrome, stress, fear of failure).
- Physical: Optimizing your energy and well-being to maintain high-performance (e.g., sleep, fitness, nutrition).
- Social: Building a powerful, authentic network of support and accountability (e.g., finding mentors, community, or partners).
Now go get that money, Rich Bitch. You've got this. 💸
Cheering you on from the sidelines (with champagne ready for your celebration),
Ebony & Dana
Co-Founders, Project Rich Bitch





